646 was born in Dubai, built by two friends who started with nothing but a shared vision and a love for real streetwear. No investors, no shortcuts — just late nights, big dreams, and the hustle to turn ideas into something real.

But the brand carries more than just ambition. One of us lost his father before building this dream. That loss changed everything it pushed us and became a reminder of why we create. We chose the name 646 to honor him, representing the legacy, strength, and resilience he passed down. Every drop carries a piece of that meaning.

From sketching designs in small bedrooms to releasing our first pieces, we built 646 to reflect the energy of Dubai, fast-moving, bold, unapologetic. Our designs mix minimal identity with street authenticity, made for people who believe in carving their own path.

646 isn’t just a clothing brand. It’s a tribute, a journey, and a reminder that even when you start with nothing, you can build something powerful.

Made by friends. Inspired by legacy. Built for the streets.
Welcome to 646.